Seeing the success of the Adecco Salary Guide, I pitched a new approach to our content strategy. Instead of just posting articles on a weekly schedule to our website, we would package them into a monthly “magazine.”
Read MoreThe Adecco Salary Guide was launched in 2025 and was an immediate success, for both our sales and marketing teams.
Read MoreOur sales thought leadership team regularly pulls together research decks to send to clients. However, much of their work was incredible valuable, but it often only offered a quick snapshot of data, which made it difficult to turn into a full article.
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