"Adecco Insights" downloads

Seeing the success of the Adecco Salary Guide, I pitched a new approach to our content strategy. Instead of just posting articles on a weekly schedule to our website, we would package them into a monthly “magazine.” This gave our sales teams something more meaningful and tangible than just a blog link to send to current and prospective clients. I took ownership of planning, writing and designing the digital download.

Each month, the marketing team would receive the issue, article text to post as individual blogs, social post copy, as well as bulk and direct emails.

View Adecco Insights.